Legal

Privacy Policy

Last updated: January 1, 2026

Alston & Co Market Research ("Alston & Co", "we", "our", "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Information We Collect

We only collect the personal information you voluntarily provide to us. This typically includes:

  • Your name
  • Your email address
  • Business or company name (optional)
  • Any details you include in a message or report request

We do not knowingly collect sensitive personal information (such as government identifiers, financial account numbers, or health information) through this website.

2. Why We Collect It

We collect personal information for the following purposes:

  • To deliver the free sample report you requested
  • To respond to questions or report requests you submit
  • To send occasional marketing emails about our services, market insights, and new reports (only where you have opted in)
  • To improve our website, services, and customer experience

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any message we send.

3. How We Protect Your Information

We use commercially reasonable administrative, technical, and physical safeguards to protect your personal information against loss, theft, and unauthorized access, disclosure, or modification. This includes encryption in transit (HTTPS), access controls on our databases, and vetted third-party service providers.

4. How Long We Keep It

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Report request records are typically retained for up to 24 months. Marketing contacts are retained until you unsubscribe or request deletion.

5. Sharing of Personal Information

We do not sell your personal information to third parties. We share personal information only with trusted service providers who help us operate our business (for example, email delivery, form submissions, and analytics), and only to the extent necessary for them to perform those services on our behalf. Those providers are contractually obligated to protect your information.

We may also disclose personal information where required by law or to protect our legal rights.

6. Your Rights

Under PIPEDA, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Withdraw consent to our use of your personal information
  • Ask questions about how your information is being handled

To exercise any of these rights, contact us using the details below. We will respond within 30 days.

7. Cookies & Analytics

Our website may use cookies and similar technologies to understand how visitors use the site and to improve performance. You can disable cookies in your browser settings, though some features of the site may not work as intended.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of the page will reflect the most recent revision. Material changes will be highlighted on this page.

9. Contact Us

For any privacy-related questions, requests, or concerns, please contact our Privacy Officer:

Alston & Co Market Research
Email: privacy@alstoncoresearch.com

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.